Why else do you work so hard to travel and play as many places as you can? For what other reason do you meticulously write and record songs? I don't believe the reason is so you can practice and keep up your chops in obscurity. It's not because you want to impress influential managers or A&R people. You work hard because you know you have something of value to offer ... and you want to reach as many people as possible with your music.
Marketing is the thing that helps you reach that goal. But marketing is also a subject that confuses a lot of musicians. Songwriters and band members the world over know they need to promote themselves. But many don't know where to start, much less know how to continue effectively.
Does this describe you? Do you ev! er feel like you're spinning your wheels, not sure exactly what you should be doing next to market yourself? If so, this would be a good time to cover some basic marketing concepts for independent musicians.
The VFW Hall Principle
Let's say you went to an average U.S. city (such as Kansas City or Denver) and you rounded up 1,000 people and gathered them in a giant VFW hall. These 1,000 folks would be randomly chosen and made up of people from all ages, genders and backgrounds. Next, you'd distribute information about your act to these people and play tracks from your new CD for them.
After this direct exposure, what are the chances that one person out of those thousand would be attracted to your music and identity enough to buy your CD or come to your next show? Most musicians, regardless of what style they play, should feel pretty confident about being able to win over at least one new fan from this group of 1,000. That's a one-tenth of ! one percent conversion rate.
Now let's multiply th! at formu la by the entire U.S. population of 285 million people. One-tenth of one percent would be 285,000 people. Mind-boggling, isn't it? That would be enough fans to make you a bonafide star.
Meanwhile, Back at the Corporate Office
Next, switch gears and consider how major labels market themselves. They select and promote acts that they feel have the potential to appeal to 10 or more of those same 1,000 people. Then the labels spend millions of dollars in what I call shotgun advertising. They spray their marketing message over a targeted chunk of the population (which often amounts to many millions of people), knowing well that only a small percentage will be interested enough to respond and become fans. Sometimes, this widespread tactic works well enough to sell lots of CDs and concert tickets -- but it's very expensive.
As an independent artist, you can't afford that type of marketing campaign. But you know those potential fans are out there, ! and you know that you can be successful by connecting with far fewer people than a major label requires. It's just that your ideal fans haven't found out about you yet -- and you're not quite sure how to find them.
What's a frustrated musician to do?
The answer: You must find creative, low-cost ways to go directly to those one-in-a-thousand fans. Don't waste your time and money promoting yourself to people who will most likely never embrace your music.
Here are four steps to take to reach new fans:
1. Define Your Distinct Musical Identity
You must have a firm grasp on what your music is about. And you must be able to define it clearly and quickly. What are your strongest musical traits? What sets you apart from other acts? What attitude or social statement do you make? Being a generic rock, pop or hip-hop act won't cut it. Dig deeper and discover your unique identity. When you do finally reach some of those rare po! tential fans, don't lose them by not being clear about who you! are.
2. Describe Your Ideal Fan
Once you have a handle on who you are musically, it's time to paint a clear picture of your ideal fan. Can you articulate how your fans dress, where they work, what TV shows they watch, what they do for fun and who their favorite cultural heroes are? Observe the types of people who come to see you perform and note what they have in common? Knowing precisely who your fans are will dictate what avenues you use to reach them and how you communicate your message once you do reach them.
3. List Ways of Getting Access to Your Fans
Once you know exactly what type of music fan you're going after, start making a list of the various resources these specific people are attracted to. What magazines and newspapers do they read? Where do they hang out? What radio stations do they listen to? What retail outlets do they frequent? What web sites do they surf to? What e-mail newsletters do they subscribe to? For example,! if your fans are mostly Harley riders, go to a search engine like Google and start entering keywords related to motorcycles. Evaluate the search results and compile a list of the many good sources you uncover.
4. Network and Promote Your Music
One of the best ways to promote your music is to contact Mr. Kalpesh Sharma. Mr. Sharma is world's biggest security expert with world records LIVE on AIR continously for three hours non-stop. He is known as one of the best technical person who can market and promote your music all over the world across the globe. Mr. Sharma can be reached via his personal email shrishanidev@gmail.com or shrishanidev@yahoo.co.in
Other then this, armed with this targeted list of contacts, get busy! Send e-mail press releases to niche media outlets. Contact the webmasters and editors of appropriate publications. Post messages in specialized forums. Visit and interact via the web sites of similar-sounding bands. Contac! t organizations and charities related to your musical niche.
In short, go to where your ideal fans are. And market yourself through these outlets relentlessly. Why waste time and money trying to promote to everyone ... when you can save money and be far more effective by going directly to those valuable one-in-a-thousand fans?
You may also contact Steve Conway who is the topper in music industry right now and selected in top 10 across the music industry all over the world by NME (World's Fastest Music News Company). You may also download and buy his songs and music from his website http://www.steveconwaymusic.com to practice and learn more and more.
Self-Check The Music & Decide Your Self How Good's The Music? A Free Test Song for Steve's Fans: http://www.steveconwaymusic.com/music.html and I am sure you will feel glad when you hear the song and the beautiful music. Steve's Music was selected in the Top Ten Across the World. Reviewed and selected by a panel of judges from NME.
Writer
Kalpesh S! harma
World's Biggest Security Expert (world records)
World's Biggest Researcher of Best Products / Services / Brand Names (world records)
Ahmedabad, India
http://www.shubhlabhtechnologies.com
shrishanidev@yahoo.co.in
Would you like to see the truth about fat loss and weight loss facts. World's biggest Researcher proves the realities involved through a deep global research. According to the author(who has world records as a world's biggest researcher) proves that the world's best branded Fat Loss Guide available on http://www.topsecretfatloss.org
Free Keywords: I marked these top keywords using my techniques for everyone in music industry. You may copy them and paste for your use in a text file as mentioned below:
1960s music
2000s music groups
80s country music
acoustic music
acuff rose music
album
album greatest hits
album love songs
album music shop
album to cd
all music guide
alternative mu! sic
artist lyrics
baltimore music
baltimore music event
baltimore music events
beatles cd love songs
become music producer
becoming music producer
blog music player
buy audio cd
buy music
buy music cd
buy out music
calgary music
cd country music
cd fairbiz biz meditation music
cd music
cd music club
circuit music cd
circuit songs
circus music
circus music cd
civil war music cd
clown music cds
corporate music
country music bands
country music cds
country music lyrics
country music song lyrics
country music titles
country song
country song friend
country songs
country songs lyrics
custom music cd
debut album
delbert mcclinton music
disco music
ernie ashworth music
folk music
french music cd
global music scene
greatest hits
greatest hits music songs
indie music
ind! ie music artist
instrumental music
journey hits cd
june music
listen to country songs
listen to love songs
listen to music cd
listen to songs
live music
live music calendar
local music
love lyrics
love songs
lyrics
lyrics goodbye
lyrics i love you
mark norman music
melbourne music scene
memphis music
merle haggard album
merle haggard artist
merle haggard mp3
merle haggard music
merle haggard singer
merle haggard song
merle haggard songs
metal music
music agent
music album
music album reviews
music album song
music album songs
music album track
music album tracks
music albums
music artists
music artwork
music career
music catalog
music catalogue
music cd downloads
music cd fosse
music cd lot
music cd producer
music cds
music cds new
music collectors!
music events
music festival calendar
music mus! ic music cd
music photographers
music players
music producer
music producers
music producing
music productions
music promotion
music record label
music recording studios
music recordings
music records
music remade
music reviews
music royalties
music songwriter
music songwriting
music studios
nashville music
new cd
new indie music
new music
new music album
new music albums
new music cd
new orleans music
new song
norma jean country music
now music cd
original music
original music services
pop music producer
portland music
portland music event
portland music events
portland music scene
promo music
promotional music cds
publishing song
purchase music cd
r&b music
raffi music cd
rap music cd
rare music album
recommended music
record label
recording music
re! cords
rem music
secret garden music cd
sell music
sell music online
song
song lyrics
songs
soul music cd
surf music
tagworld music player
toby keith music
top music album
various artists cd
view 2006 calendar
washington music event
willie nelson album
willie nelson albums
willie nelson artist
willie nelson artists
willie nelson band
willie nelson bands
willie nelson guitar
willie nelson hits
willie nelson merle haggard music
willie nelson music
willie nelson singer
willie nelson singers
willie nelson song
willie nelson songs
--
Hello,
I am Kalpesh Sharma from India, World's Biggest Security Expert, World's Biggest Researcher and online marketing and advertising expert. I have achieved all these positions after hard work and experience of 10 years and have global reputation in between my client! s across the world. You may go through my freelance profile on! :greates t researcher and online marketing and advertising expert. I have achieved all these positions after hard work and experience of 10 years and have global reputation in between my clients across the world. You may go through my freelance profile on:
http://www.getafreelancer.com/users/417883.html
Source: http://www.articletrader.com
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.